Celebrating its thousand year heritage, VPBank Hanoi Marathon — Heritage Race, previously named Hanoi International Heritage Marathon, is the first ever official marathon to take place in the capital of Vietnam. The race is dedicated to the peaceful and amicable people of the country and is bound to be a great success due to their AIMS accreditation earlier this year. Following the recent extended partnership with World’s Marathons, to using the company’s premium solution for international online registrations and marketing, the race has signed its 1000th participant for 2019. A significant factor to the success has been the global marketing platform that World’s Marathons offer to all of their partners.
A significant factor has been the global marketing platform that World’s Marathons offer to all of their partners. Reaching more than 1 million international runners a month and through the recent acquisition of Ahotu Marathons World’s Marathons’ foothold on the International endurance event market has never been stronger, says Malin Andersson — co-founder of World’s Marathons.
The first edition of Hanoi Marathon — Heritage Race, took place in 2018 attracting 3000 runners counting 300 from foreign countries. This year the city of Hanoi will be expected to host more than 5000 runners and has just registered the 1000th international participant for its second edition. The race course is certified by IAAF and is now a member of AIMS. It is highly regarded for its great technical standards as well as for the display of cultural values. It is the first and only race ever to be approved by the City Committee of Hanoi.
“VPBank Hanoi Marathon — Heritage Race is an amazing opportunity for our domestic athletes to interact and compete with international athletes, as well as a chance for us to introduce to the world the image and cultural and historic landmarks of Hanoi. Through Hanoi Marathon, we can communicate to all generations of Vietnam the benefits of running,” says Tran Tuan Viet, Media and Marketing Director of VPBank.
World’s Marathons, which is now managing all international sign ups and bookings, has given Hanoi Marathon — Heritage Race an even bigger visibility towards the worldwide running community and so far attracted participants from 40 countries. A number which is bound to grow over the coming years.
We are proud to already announce the signing of 1000 international participants and to be associated with World’s Marathons as our primary base for international bookings, registrations and marketing. We are confident that our further collaboration will increase that number over the coming years, says Nguyen Thi Hong Hanh — CEO of Hanoi Marathon — Heritage Race.
About Hanoi Marathon — Heritage Race
Hanoi Marathon — Heritage Race was first introduced in 2018 and is the first and only race to be approved by the City Committee of Hanoi. The course of the race is certified by IAAF and approved by AIMS since 2019 praised for its high technical standards. Starting and finishing at Hoan Kiem Lake the loop course takes runners through several historical sites around Hanoi including the Old Town.
About World’s Marathons
Based out of Stockholm, Sweden, World’s Marathons sets a new digital standard to online registrations and marketing automation for endurance events. The digital marketplace efficiently connects organizers with over a million runners from 170+ countries on a monthly basis and available in six different languages.