How to face Covid-19 outbreak as an endurance event organizer

March 24, 2020

In these challenging times the industry of mass participation events has been strongly affected and new alternatives are urgently needed.

There are so many questions in the air and so much information to look at. From World’s Sports Group we want to share our market analysis with all organizers and hopefully help them out with the decision-making during this period of uncertainty.

Get to know the stats of 2020 endurance events after the unexpected outbreak

While there is a great majority that opts for the cancellation of the event, there is also a big number of organizers that have chosen a positive approach trusting that they will be able to organise their events later in the year.

However, not everything is black or white, in these difficult times there are also new possibilities opening up to both organizers and runners — Virtual events.

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On average, an event is rescheduled 146 days after the initial date

Check these statistics that are continuously updated to learn about the latest changes in the industry.

What can I do as an organizer?

We work in an industry that encourages a healthy lifestyle, and since the current Covid-19 outbreak forces us to stay indoors or keep social distances, the whole endurance events industry needs to redesign its approach. How can organizers do this?

  • Turn your event into a virtual event.
  • Postpone your event to a later date in the year and spread a positive message to your runners: we are all in this together and we will end up taking the challenge, just a little bit later than we thought.
  • Open 2021 registrations: make sure you stay strong and start thinking of a better future making plans for your event’s next edition.

How can I keep track on what my fellow organizers are deciding?

At World’s Sports Group we make a great effort to stay up-to-date every day and also keep both runners and organizers informed about the latest changes.

Click here to know the latest changes on events all around the world.

I am an organizer using World’s Marathons services. What should I do?

To be able to handle the current situation, communication is key. Please share any updates regarding your events swiftly with the participants and with us: We will do our best to share information and work with you to find the best possible solution for the participants.

Do you have any questions?

You can always contact our Customer Success team at and let us know how we can help you.

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Sara Romero Doreste

Customer Success Lead and Content Creator joined World's Marathons in 2018. Any questions about our platform? You need help increasing your ticket sales? You can contact me at

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