The importance of reviews

November 26, 2020

Why are reviews so important?

We live in a world of experiences and communications. This means that making the effort to market and advertise your event is necessary, but it might not be enough. Customers want to hear about other people’s experiences before making a purchase decision. 

How can you encourage your runners to leave reviews?

Make sure you are in contact with them

Send a personal email after the event is finished telling them you hope they had a great time and encourage them to share their experience. Add direct links to make it easier for them.

Make it easy

Not everyone likes to type away. Therefore, give the runner the possibility to add their score on your event through a simple star rating:

Make it easy to find you

Give easy access to review section, whether it is on your social media, your own website, or your registration system.

Give rewards

Make sure your runners have some compensation for their efforts. For example,  Provide a discount on their next purchase, donate to an NGO every time they leave a review, or you can simply thank them personally with an email!

How to react to negative reviews?

Make sure you care.

Contact the runner and listen to their complaint. Try to be a quick problem solver.

Be thankful 

When your event is open to hundreds or even thousands of people, it is only a matter of time before you receive not-so-positive reviews. However, that doesn’t mean it has to be bad, take it as constructive feedback, thank the runner for their valuable opinion and let them know that your organization will take their suggestion into consideration and work on improving! 

How can World's Marathons help you?

At World's Marathon we want the runner community to have accurate information about your event, this is why we provide an easy rating and review system to runners and we encourage everyone on the platform to leave reviews. All registered runners receive an email to remind them to leave their opinion on your event:

Why is this beneficial for you as an organizer?

The higher rating you have, the easier it is for runners to see you and decide to buy a ticket for your event! On World's Marathons, runners can also filter events by rating. This why ratings and reviews have play a crucial role on the event organization industry.

Do you have any questions or want to know more? Don't hesitate to contact us at

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Sara Romero Doreste

Customer Success Lead and Content Creator joined World's Marathons in 2018. Any questions about our platform? You need help increasing your ticket sales? You can contact me at

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